More Than
An Accounting
Services Provider

CedarRock Advisory Group supports business owners with bookkeeping, customized accounting solutions, and financial expertise that helps close capability gaps and provide a strategic advantage in scaling their businesses.

About Us

For more than 15 years, we have been a critical source of financial expertise, addressing the common challenges entrepreneurs face in the business landscape. Our solutions are designed specifically to address the capability gaps you seek to fill now and position your business for future success.

2009

SmallBiz Outsource is Launched

Evan Scharf, CPA, a former Big Four accountant, identified a gap between tax and audit firms and their clients and established SmallBiz Outsource (SBO).

2009

2010

Expands Service Offerings

SBO hired full-time staff and began providing accounting services.

2010

2015

Scaling Up

SBO, experiencing rapid growth, opened a satellite office and expanded to a team of 20 employees.

2015

2020

Landmark Partnerships

SBO secured a high-profile partnership with a leading regional accounting firm.

2020

2021

Embracing the Cloud

As the accounting environment transitioned to cloud base, SBO added software transitions and tech stack consulting to its service offerings.

2021

2022

Enhancing Compliance

SBO launched a dedicated sales tax department to better support online retailers.

2022

2023

Advisory Leadership

SBO introduced Fractional CFO and Advisory Services.

2023

2025

SBO is now CedarRock Advisory Group

SBO remains the same trusted team while embracing a new name that reflects its ambitious vision and the evolving needs of its partners.

2025

Meet Our Founder

Evan Scharf, CPA is the CEO and Founder of CedarRock Advisory Group. Evan is a licensed CPA and former Big Four accountant who honed his auditing and financial management expertise while working with some of the world’s largest companies. As a true entrepreneur, Evan identified a significant gap between tax preparers and in-house accounting departments. This inspired him to launch SmallBiz Outsource. As SBO grew into a comprehensive venture, Evan expanded the business into CedarRock Advisory Group. CedarRock Advisory Group aims to empower entrepreneurs and businesses by streamlining their financial operations, providing clarity, and enabling them to focus on growth.

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Our Team

Aaron
Director of Technology & Integrations
Ayalla
Senior Account Manager
Ben
Billing Specialist
Bronwyn
Account Manager
Fraidy
Account Manager
Lynda
Account Manager
Maria
Chief Revenue Officer
Melissa
Account Manager
Miriam
Account Manager
Nikita
Account Manager
Penina
Account Manager
Polina
Senior Account Manager
Rachel
Senior Account Manager​
Remy
Account Manager​
Sam
Sales Development
Rivka
Senior Account Manager
Rivki
Account Manager​
Shoshana
Account Manager​
Smadar
Account Manager​
Tammy
Director of Accounting Services
Yaeli
Senior Account Manager​
Yakira
Client Relations and HR Manager
Yocheved
Senor Account Manager

Rock-Solid Foundations 

Our core values guide everything that we do.

Accountability

We hold ourselves accountable to the highest standards, and our team consists of dedicated and experienced individuals you can trust.

Resourcefulness

We continuously enhance our tools and technology, using our ever-growing tech stack, to deliver the most up-to-date and efficient solutions for our internal operations and clients.

Growth

 Our team of motivated, committed, and goal-oriented individuals are dedicated to personal and professional growth. Their commitment allows our clients to stay ahead of industry trends and provide their businesses with advancements that enable them to thrive. 

Communication

We are readily available to discuss your finances and cash flow, ensuring direct and clear communication at every step.

Commitment

We are vested in the success and growth of our clients, proactively anticipating their needs and always available to support them.

Our Business is Powered by EOS

CedarRock Advisory Group is an organization driven by the Entrepreneurial Operating System (EOS), promoting a culture of transparency, accountability, and a shared vision that drives our success. This solid foundation allows us to integrate seamlessly with your organization's EOS framework, enhancing clarity, alignment, and efficiency in achieving sustainable growth.  We work closely with your EOS visionary and integrator to align our accounting and financial services with your strategic business objectives. This ensures that all business components operate cohesively. Our role is to effectively fill the financial seat within your EOS organization.

Together, we can achieve your financial goals

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